Optic Nerve, a Colorado based sunglasses company doing it right since 1976, needed new e-commerce shots for their website. They called needing a way to get their goggles and sunglasses some glamour shots. The key here was consistency. Using a combination of silly puddy, shredded plastic, and a level of obsession normally reserved for my culinary creations, I got them so brand new product shots to help them sell their rad eyewear. Oh, and it’s the fist time I got to work with another Ethan at a brand.