Sometimes that means documenting the lines of a building. Sometimes it’s food on the table, a runner in motion, or a portrait caught in a quiet moment. Sometimes it’s the Rockies at sunrise or a studio setup stripped down to the essentials.

On the surface, those subjects may look different. But for me, they’re all part of the same work: searching for the details that make something feel alive. Whether it’s a chef’s hand, the rhythm of an athlete, or the texture of stone and light, I look for what gives a photograph weight and presence.

I don’t believe in cookie-cutter campaigns or chasing trends. The world is already saturated with images. My job is to make photographs that cut through—not with gimmicks, but with honesty, precision, and perspective.

That approach has led me to collaborate with outdoor gear makers, food and beverage brands, design firms, architects, athletes, and people whose stories deserve to be told with care. It’s also pushed me into personal series, travel projects, and landscapes that keep me curious and sharpen my craft.

At the core, it’s all the same pursuit: to make photographs that are as thoughtful as the people, places, and ideas they represent.

If that’s what you’re looking for, I’d love to work with you.

ethan@ethanherrold.com

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