Film isn’t dead. In fact it’s in its renaissance. Getting the ok to shoot some Portra on this set was the magic we needed to separate Glade from the rest of the over-crowded sunglasses market. A three day production, we shot everywhere from an oddly abandoned couch to downtown Idaho Springs. The vibe? Some après mountains beers with some cool shades. Followed up by a not-so-casual trail running shoot with Glade’s sporty shields, this production was as fun as it gets.