Optic Nerve, a Colorado-based sunglasses company doing it right since 1976, needed new e-commerce shots for their website. They called needing a way to get their goggles and sunglasses some glamour shots. The key here was consistency. Using a combination of Silly Putty, shredded plastic, and a level of obsession normally reserved for my culinary creations, I got them some brand-new product shots to help them sell their rad eyewear. Oh, and it’s the first time I got to work with another Ethan at a brand.